Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’
There is a dizzying amount of change taking place right now in the world of marketing, from huge…
Features December 27
Latest In: Marketing
Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series
Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a…
News December 15
4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons
With more people paying bills online than ever before, consumers tend to opt out of paper billing statements…
Executive Viewpoints December 10
Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase
AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these…
Features December 8
From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
Tesco Enters the Retail Media Fray
The UK’s largest retailer, Tesco, has joined the likes of Walmart and Target by launching new advertising capabilities…
News December 1
5 Short-Form Video Marketing Best Practices for Online Retailers
Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years —…
Executive Viewpoints November 26
AutoZone Launches Retail Media Network as Demand for Used Cars Soars
Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a…
News November 24
Foot Locker Adds COO and Strategy, Innovation and Development Chief Roles
Foot Locker has promoted its current EVP and CEO-North America, Franklin Bracken, to be the retailer’s first-ever COO.…
News November 22Top Stories
