How Data Collaboration Gives CPGs a 360-Degree Customer View
Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want…
Executive Viewpoints March 29
Latest In: Marketing
Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation
Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery…
News March 24
3 Things Every Retailer Can Learn from Amazon
It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about…
Features March 22
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media
Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot: 37% of…
Features March 14
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
Babylist Blends URL and IRL Engagement with Virtual Showroom
Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be…
Features March 8
Navigating Delivery Disruption: 3 Questions Retailers Need to Answer
The last mile has become a more crucial part of the entire customer experience, particularly the delivery portion.…
Features March 3
AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns
Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The…
News March 3Top Stories
