RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales
Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging…
Features May 16
Latest In: Marketing
RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand…
Features May 16
Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands
The transition to impression-based buying in the TV space will rank among the most defining media trends of…
Executive Viewpoints May 16
Retail TouchPoints Reveals 2022’s 40 Under 40 Winners
Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Representing the entire…
News May 13
4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…
Executive Viewpoints May 13
RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon
As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a…
Features May 12
How Small and Local Marketers can Take Advantage of the Metaverse
Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s…
Executive Viewpoints May 12
Gamification is Experiencing a Renaissance — Here’s How Retail Marketers Can Take Advantage of it
It’s becoming harder for retail brands to reach their audiences as consumers continue to use a mix of…
Executive Viewpoints May 9
Ideoclick and Quartile Harness AI to Help Retailers Automate Ad Optimization
Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise…
News May 5Top Stories
