4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…
Executive Viewpoints May 13
Latest In: Marketing
RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon
As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a…
Features May 12
How Small and Local Marketers can Take Advantage of the Metaverse
Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s…
Executive Viewpoints May 12
Gamification is Experiencing a Renaissance — Here’s How Retail Marketers Can Take Advantage of it
It’s becoming harder for retail brands to reach their audiences as consumers continue to use a mix of…
Executive Viewpoints May 9
Ideoclick and Quartile Harness AI to Help Retailers Automate Ad Optimization
Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise…
News May 5
Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design
The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound…
News April 20
3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud
As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. So I…
Executive Viewpoints April 19
How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups
There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt…
Features April 15
How Bollé Brands Increased YoY Sales 456% with Omnichannel AR
Ask Chris Abbruzzese, VP of Trade Marketing for Bollé Brands, how the company increased year-over-year sales by 456% from…
Features April 13Top Stories
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