Albertsons Adds Product Reviews Across Multiple Banners’ Websites
Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway, Vons, Jewel-Osco…
News June 3
Latest In: Marketing
Why an Active Brand Community is the Key to Customer Loyalty
Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions —…
Executive Viewpoints June 2
How to Target Audiences For Advertisements During a Recession
There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19,…
Executive Viewpoints June 1
With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding
Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2, bringing its total funding…
News May 24
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
Ulta Launches Retail Media Network, Sephora Likely Not Far Behind
Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing…
News May 20
Retailers, Are You Ready to Maximize Your Retail Media Revenue?
With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s…
Executive Viewpoints May 19
Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience
Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing…
Executive Viewpoints May 18
How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse
One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the…
Executive Viewpoints May 17Top Stories
