What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4
Latest In: Marketing
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses…
Executive Viewpoints July 1
Madison Reed Names New Marketing and Digital Chiefs
Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the…
News June 28
Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In
“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket…
Features June 24
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
eBay Acquires NFT Marketplace KnownOrigin
eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded…
News June 23
Simon Debuts Multi-Retailer Product Search Engine Offering Mall Shoppers In-Stock Data
Mall operator Simon has launched a new search engine that will let shoppers research in-stock products at participating…
News June 22
Lowe’s Creates 500 3D Assets to Help Customers Build in the Metaverse
Instead of building its own branded space in the metaverse, Lowe’s is focusing on doing what it does…
News June 22
Walmart and Roku Team Up to Take on TV Commerce
Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The…
News June 17Top Stories
