Latest In: Marketing

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…

From Upheaval to Opportunity: 3 Ways DTC Brands Can Grow Their Customer Base

With the implementation of Apple’s iOS privacy changes, retailers and DTC brands in particular have swiftly revamped their…

4 Keys to an Impactful Global Growth Strategy

Global cross-border ecommerce sales reached nearly $3.2 trillion in 2021, according to Euromonitor International, which means international expansion…

Survey: 87% of Consumers Doubt Influencers Use Products They Promote

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in…

5 Must-Know Predictions for Holiday 2022

Many households may be heading back to school, but the holiday season is on the minds of many…

American Giant: Driving Growth by Democratizing Data

Over the past 10 years, American Giant has gained a reputation as the creator of the greatest hoodie…

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens…

The New 40 Under 40: Retail Leaders Driving Industry Progress

The Future of Marketing has Businesses Returning to Print

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital.…