Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
Latest In: Marketing
BigCommerce Adds Social Commerce Integration with Snapchat
SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online…
News November 2
Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…
News November 1
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1
GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch
GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the…
News October 31
Personalized, Timely Messages Can Help Retailers ‘Sleigh’ the Holiday Season
Rising interest rates and fears of a recession have put a chill on many retailers’ holiday sales forecasts.…
Executive Viewpoints October 31
Brands can use Paul Newman’s Likeness for Free (Sort of)
The late iconic film star Paul Newman (The Sting, Cool Hand Luke, The Hustler, Butch Cassidy and the…
News October 28
Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch
Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission…
News October 26
HelloFresh Streamlines Retail Media Offerings with New Online Platform
Meal kit delivery service HelloFresh has teamed up with media platform Brandcrush to gives its advertising partners simplified…
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