Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs
Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade,…
News November 22
Latest In: Marketing
Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store
Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren…
News November 21
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy
The holiday season is known as a season for giving and spending time with family. As more households…
Features November 18
Meta’s WhatsApp Takes Another Step Toward ‘Super App’ Status with Commerce Enhancements
Meta unveiled a number of updates that will make easier for users to find, message and buy from…
News November 17
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
Nike Launches .SWOOSH Web3 Platform for Virtual Product Creators
Nike has beta launched .SWOOSH, a digital community and platform where athletes, creators, collectors and consumers can learn…
News November 15
Post Modern: Making Mail Fit for the Future
In this digital-first era it would be easy to assume that mail is dying a long and slow…
Executive Viewpoints November 14Top Stories
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