Yahoo’s New Partnership will Enable Shoppable Retail Ads
Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its…
News April 27
Latest In: Marketing
Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to…
News April 27
Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns
Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands…
News April 25
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Levi’s Names Snap Exec as New Marketing Chief
Levi Strauss & Co. has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of…
News April 24
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24
JCPenney Names New Chief Customer Officer
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new…
News April 21
Closed-Loop Measurement is what Makes Commerce Media Stand Out
In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and…
Executive Viewpoints April 20
Disney and Kroger Collaborate on Streaming Retail Media Push
Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming…
News April 19Top Stories
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