The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24
Latest In: Marketing
JCPenney Names New Chief Customer Officer
JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new…
News April 21
Closed-Loop Measurement is what Makes Commerce Media Stand Out
In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and…
Executive Viewpoints April 20
Disney and Kroger Collaborate on Streaming Retail Media Push
Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming…
News April 19
How PAVE Global Can Help Retailers Build Next-Gen Store Design Teams
Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are…
Features April 19
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and…
Features April 18
Serta Simmons Names New C-Level Marketing and Innovation Execs
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named…
News April 13
How to Drive Wine Sales in 2023 with Digital Marketing
How can your wine brand stand out among thousands of competitors? It’s about more than having the most…
Executive Viewpoints April 13
Home Depot Promotes Insider to New Retail Media and Monetization Post
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible…
News April 12Top Stories
