AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking…
News July 7
Latest In: Marketing
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7
Lululemon Expands Online European Distribution with Zalando
Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga,…
News July 6
Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.
Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…
Features July 6
Lacoste Evolves NFTs into Community-Focused Loyalty Program
French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to…
News June 30
Fenty Beauty Launches Product-Creation Activation in Roblox
Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the…
News June 30
How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price
Back in the ’90s, when Jeff Bezos was looking for a way into the wide world of the…
Features June 30
Retail Reaction: How Sampling Puts Brands into Shoppers’ Hands
Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty.…
Executive Viewpoints June 30Top Stories
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