Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now
A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket…
Executive Viewpoints July 25
Latest In: Loyalty
Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033
As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…
Features July 24
Why the Second Sale Matters More than the First
The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…
Executive Viewpoints July 24
Listen Now: True Religion’s Secret to Winning Over Gen Z
Five years after filing for its second bankruptcy, True Religion is back and better than ever under new…
Features July 23
It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…
Executive Viewpoints July 23
Barbie Enters the Festival Circuit
Mattel has teamed up with Mischief Management to create the first festival dedicated to all things Barbie — Barbie…
News July 22
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…
Executive Viewpoints July 22
Back-to-School 2025: Season Stretches at Both Ends as Consumers Seek Value
Like the holiday shopping season, which has been steadily creeping back toward October (or even earlier), the back-to-school…
Features July 22
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21Top Stories
Latest Podcasts
Latest Resources
