L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program
MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched…
News April 9
Latest In: Digital Commerce
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…
Features April 9
Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores
Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media…
News April 8
Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Uber Eats Debuts Autonomous Food Deliveries in Phoenix Market
Uber Eats has expanded its partnership with Waymo — the autonomous vehicle division of Google parent company Alphabet…
News April 5
Paramount Dives into Shoppable TV Beginning with the CMT Awards
Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards…
News April 5
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5
Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as…
Features April 4
Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu
“Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry…
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