Latest In: Digital Commerce

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Five Key Challenges for Food Retailers

The last few years have included incredible highs and the deepest of lows for food retailers, from finding…

Executive Viewpoints July 17
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Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…

Features July 17
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Modernizing the Grocery Store: How AI is Helping Shoppers and Grocery Brands Get in Sync

The grocery sector is primed to benefit significantly from the opportunity that AI presents, both for retailers and…

Executive Viewpoints July 16
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Amazon's AI shopping assistant Rufus is now available for all U.S. shoppers.

Amazon Makes AI Shopping Assistant Rufus Available to All U.S. Shoppers as Prime Day Kicks Off

Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before…

News July 15
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H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability

Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX, an upgrade that allows…

News July 15
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Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…

Features July 15
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Hy-Vee has rolled out digital shelf tags and online post-purchase offers to elevate the omnichannel grocery shopping experience.

Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its…

News July 12
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Indiegogo Debuts Ecommerce Site for Crowdfunded Products, Plans Physical Presence

Crowdfunding platform Indiegogo has launched a range of new services to “support the full innovation journey,” including a…

News July 12
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Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce,…

Executive Viewpoints July 12
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