Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 262024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion…
Executive Viewpoints March 25Performance marketers need a new channel to drive scalable performance. Search and social alone are not as reliable…
News March 22Alimentation Couche-Tard, which operates Couche-Tard convenience stores in Canada and Circle K stores in the U.S., will deploy…
News March 22Premium retailer Woolworths will deploy the iD Cloud RFID solution from Nedap to 217 Fashion, Beauty and Home…
News March 21Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone…
Features March 21Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency…
News March 19Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by…
Features March 18Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15