The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready
Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to…
Executive Viewpoints October 31
Latest In: Business Intelligence
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
Value Takes Precedence in Purchase Decisions as Consumers Tire of Price Fluctuations
New consumer research from AlixPartners reveals that despite rising inflation and concerns about the impact of tariffs, price…
Features October 23
Morrisons to Deploy ESLs Across Nearly 500 UK Supermarkets
Beginning early next year, Morrisons will roll out 10.8 million smart electronic shelf labels (ESLs) across its 497…
News October 23
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are…
Executive Viewpoints October 14
How Edible Brands Leverages Brick-and-Mortar in a Delivery-Centric Category
Edible Brands operates both corporate-owned and franchised Edible Arrangements stores, but these brick-and-mortar locations have a few key…
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