Hey Alexa, How Can Marketers Personalize Content for You?
By the end of this year, more than 200 million smart speakers are expected to be sold globally,…
Executive Viewpoints May 15
Latest In: AI & Machine Learning
The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction,…
Executive Viewpoints May 12
Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search
As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S. Senate next week about potential…
Features May 11
Combat Inflation’s Impact by Streamlining Conversational Commerce Channels
In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce…
Features May 8
Retail Remains a Testbed for New Technology
In the late 1970s, moviegoers were entranced by the futuristic sights on their screens, like otherworldly lasers in…
Executive Viewpoints May 5
1-800-Flowers.com Purchases Gifting Platform
1-800-Flowers.com, known for curing gift-giving headaches for millions of people, has bought itself a present: the SmartGift intelligent…
News May 2
How CarMax Digitized, and Personalized, the Car-Buying Experience
A car is one of the biggest purchases most consumers make, but the process of buying one, especially…
Features May 2
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24
How can Businesses Improve the Experience of Retail Workers?
The economic downturn has sent consumers, employees, retailers and investors alike into a tailspin. At the same time,…
Executive Viewpoints April 21Top Stories
