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Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…

News July 31
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Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…

Executive Viewpoints January 28
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Starbucks Hires Chipotle Alum as New Global Chief Brand Officer

A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum…

News October 21
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Yahoo's new partnership with Pear Connect brings shoppable ads to CPG marketers.

Yahoo’s New Partnership will Enable Shoppable Retail Ads

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its…

News April 27
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Yahoo MikMak shoppable ads

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns…

News January 6
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Why Email Remains Indispensable

The email inbox of today is vastly different from the inbox of the 2010s — or even the…

Executive Viewpoints September 27
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