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Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad of the year.

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…

Features July 10
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Lululemon Lawsuit Claims Costco Sells Low-Price Dupes that Infringe on its Patents

Lululemon has filed a lawsuit against Costco alleging that the warehouse retailer sells low-cost athleisure apparel knockoffs that…

News July 2
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Women's leggings from (left to right) Lululemon, Vuori, Fabletics, Alo Yoga.

Athleisure Faceoff: How Lululemon, Vuori, Alo and Fabletics are Making Their Case to Consumers

For decades the world of sports apparel was dominated by a few big names — Nike, Adidas, Puma…

Features February 25
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Athletes go for a jog in Lululemon gear.

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…

Features February 3
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After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

At a time when renowned athleisure brands like Lululemon are struggling, Vuori is continuing to ride a rocket…

Features November 14
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New Vuori store on Manhattan's Upper East Side.

Vuori

For its second NYC location, activewear brand Vuori selected the quiet residential neighborhood of New York’s Upper East…

News December 18
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Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief…

News April 18
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Vuori's new NYC flagship.

Vuori

Southern California-inspired activewear brand Vuori has opened its first East Coast flagship in New York City’s SoHo neighborhood.…

News October 19
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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Vuori has received a $400 million investment from SoftBank Vision Fund 2 that values the activewear brand at…

News October 13
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