How Brands are Boosting Sales with Video on Amazon
Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…
Features November 11
Latest In: video commerce
Amazon Doubles Down on Live Shopping for Black Friday
Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with…
News November 22
From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation
Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all,…
Features October 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Xcel Brands’ CEO is Trying to Solve Social Commerce
There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from…
Features June 21
How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Amazon Brings Live Shopping to Streaming TV
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…
News April 16
How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and…
Features March 13
Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game
There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in…
Features August 16
Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience
The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…
Executive Viewpoints January 4Top Stories
