How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Latest In: TikTok Shop
TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide
As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first…
News May 2
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…
News January 30
TikTok Taps Peloton for New Fitness Content Hub
TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform —…
News January 4
TikTok Aims to ‘Transform Indonesia’s Ecommerce Sector’ Through Partnership with Tokopedia
In early October, Indonesia dealt TikTok a blow when it banned ecommerce on social media. Now, just two…
News December 11
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
TikTok Shop Officially Debuts in the U.S.
It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and…
News September 12
Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the…
Features August 24Top Stories
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