The Retail TouchPoints Network

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3 Ways Brands are Harnessing the Value of Marketplaces

Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing

5 Key Traits of CTV Advertising Winners

How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd

$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX

Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations

the cmo council

How To Preserve Customers’ Trust: Build A ‘Privacy-First’ Culture

Building trust lies at the heart of modern retailing: 57% of global marketing leaders point to data security, privacy and accountability as…

New Insight Center Offers Marketers Curated Facts And Statistics

The CMO Council has launched the Insight Center, a subscription service that provides marketers with real-time global intelligence. The portal is available…

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

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Decoding the Subtle Messages Sent by a Product’s Packaging

Cool Colors, High-Contrast Lighting Prime Customers to Buy

Could Ecommerce Packaging be the Key to Customer Loyalty?

6 Ways Retailers Operate with Greater Agility and Drive Growth with Slack

Green Is Gold: Unlocking the Business Value of Sustainability in Retail

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NRF: Retail’s Big Show 2025

NY NOW: The Winter Market

Shoptalk 2025

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Outdoor Retailer Summer & ODI