targeted marketing

As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest…

PreciseTarget Helps Retailers Find and Reach Out to High-Value Customers

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers,…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store

Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty retailer caters to sports…

Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing

Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across…

Mid-Campaign Ad Optimization Helps Boost Conversion Rates

Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their target consumers. For example,…

Sagarmatha Unveils Apex Shopper Insight To Monitor Spending ROI

Sagarmatha has released Apex Shopper Insight, a data-driven analysis and outreach solution designed to enable retailers to link shoppers via 1:1 personalization…

SLI Systems Demonstrates Landing Page Creator At #IRCE15

SLI Systems, an e-Commerce solutions provider for mid- to large-size online retailers and B2B companies, has launched the SLI Landing Page Creator,…

80% Of Shoppers Are Swayed By Personalized Email Campaigns

The majority (80%) of Americans who read promotional emails find it helpful when retailers feature recommended products based on past purchases, according…

TOMS Implements Oracle Commerce To Fuel Global Growth

TOMS, a shoe and eyewear brand and eTailer, has implemented the Oracle Commerce platform to support business growth and accelerate international expansion….

Design Within Reach Streamlines Sales Process With Salesforce

Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees…

REVOLVE Clothing Boosts Conversions With Digital Personalization

Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant…

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