Latest In: subscription programs

ci&t ipsy membership programs retail research subscription programs
New research from CI&T and Retail TouchPoints reveals that most consumers believe there is a distinct difference between subscription and membership programs.

First Look: New Research Unpacks the Differences Between Subscriptions and Memberships

The terms “membership” and “subscription” are often used interchangeably in retail. However, new research from CI&T, developed in…

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