Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27
Latest In: streaming tv
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features October 1
Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform
Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory…
News June 12
How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Disney and Walmart Unveil Retail Media-CTV Advertising Integration
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to…
News May 9
NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable…
News May 6
Amazon Brings Live Shopping to Streaming TV
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…
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