social strategy

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Developing Social Strategies That Resonate With Connected Consumers

As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions. Using Facebook, Twitter and…

C. Wonder Exec Shares Tips For Social Success In Retail

Over the last few years, the social media space has evolved dramatically. Initially Facebook and Twitter were created to be outlets for…

Topsy Labs Provides In-Depth Look Into Social Sentiment

Retailers and analysts point to the benefits of interacting with shoppers via social networking sites. However, a key obstacle brands face is…

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