social networks

IBM Announces Mobile Augmented Reality Shopping App

A recent IBM Institute for Business Value report confirmed that consumers actively seek shopping advice from peers, family, friends and strangers, and…

QR Codes Can Be A Window Display For The Mobile Customer

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers…

SES Session: Don’t Be Afraid Of Social Commerce

Benchmark research and case study examples continue to spotlight the benefits of social media, but many retailers still are struggling to develop…

Gigya Drives Social Traffic To Corporate Sites

Concept:Gigya is a Software-as-a-Service (SaaS) technology designed to enable retailers to design their social sites to direct consumers to the corporate sites,…

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