social advertising

How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership

Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic partnerships with adjacent or…

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite…

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

2021: The Year of Social Advertising

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot…

PupSocks Boosts Paid Social Advertising Revenue 12% With Predictive AI

PupSocks gives pet owners the chance to show how much they love their pets by custom-printing their faces on socks, mugs, tote…

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