Latest In: SMS

SMS Marketing Boosts Promotion Redemption For Julep Cosmetic Sales

Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into…

The Role Of SMS In The Digital Marketing Mix

Increasing customer engagement drives revenue, as every multichannel marketer knows. And email marketing continues to hold its own…

Staples Exec Shares Insights On Mobile Marketing

Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers…

Rock Creek Drives Email Opt-Ins With Text Message Marketing

To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at…

Charley’s Grilled Subs — a restaurant chain specializing in cheese steak sandwiches — has successfully increased engagement among…

Charley’s Boosts SMS Campaign Participation By 900%

As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen, which…

The Mobile POS Tipping Point

  More retailers are weighing the benefits of mobile technology and marketing. However, to create a multi-dimensional brand…

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

  As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to…

New Study Spotlights Need To Promote Online Channels In Store

The key to a successful cross-channel strategy relies on retailers’ ability to “connect the dots” between online initiatives…