3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing
SMS marketing can yield strong results for retailers – and leveraging AI can help power personalized text-message marketing…
Executive Viewpoints April 20
Latest In: SMS
How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have…
Features September 9
7 Targeted Retail Strategies for Revenue Growth and Margin Improvement
In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages…
Executive Viewpoints August 30
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Capturing the Growing Spending Power of Gen Z and Gen Alpha
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…
Features August 18
Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers
Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian…
News October 24
Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns
Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native…
News October 21
Askneo Turns SMS Messages into Personalized Outreach with Chatbot
Askneo has launched a conversational chatbot for the Neo SMS platform that aims to use texting to turn…
News July 22
48% of Shoppers Want Retailers to Use SMS for Order Shipping Updates
Retailers have some work to do when it comes to delivering great SMS notifications: just 15% of consumers…
Features June 14
DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019
When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the…
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