Pinterest to Debut Shoppable TV Series with Partners Including Wayfair, Michaels
Pinterest unveiled plans at CES for a new DIY lifestyle TV series, Bring My Pinterest to Life, that…
News January 7
Latest In: shoppable TV
Disney Doubles Down on Shoppable TV with ‘Virtual Concessions,’ Content-Based Ecommerce
As its roster of streaming services continues to grow and expand, Disney is upping the ante on shoppable…
News July 7
Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer
Between the tariff tug-of-war, flailing markets, insanely high egg prices and general “twitchiness” (as one strategist put it),…
Features March 27
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
News February 10
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…
News December 3
Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
Pigskin-Day Purchasing: The CW Makes ACC College Football Games Shoppable
The CW Network has teamed up with Shopsense AI to make its weekly broadcasts of ACC college football…
News November 4Top Stories
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