Latest In: shopify

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Wedding Gowns and Cappuccinos: How David’s Bridal and Starbucks are Reshaping Shopper Journeys with AI

Two very different shopper journeys — selecting a wedding dress and buying that all-important cup of coffee —…

News April 15
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Shoptalk: AI Hot Takes from Google, The Home Depot, David Yurman, OpenAI & More

AI suffused the entire Shoptalk Spring event last week in Las Vegas, from an exhibit floor that was…

Features March 31
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Shopify is touting its ability to play well with all the major AI platforms, and even help non-Shopify merchants do the same.

AI Shopping Update: OpenAI Focuses on Discovery, Meta Launches Checkout & Shopify Offers Catalog Integration for Any Brand

The AI Shopping wars continue to advance at lightning speed with OpenAI, Shopify and Meta announcing new capabilities…

News March 24
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Betsey Johnson is returning to brick and mortar with a new pop-up hosted by Shopify.

Betsey Johnson Returns to Brick-and-Mortar with NYC Pop-Up Hosted by Shopify

It’s been a while since shoppers could visit the colorful, boisterous world of Y2K style icon Betsey Johnson in person,…

News March 23
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When Bots Shop: Why Brands Should Stop Ignoring ChatGPT Commerce and Start Designing for it

As OpenAI expands ChatGPT’s commerce capabilities through partnerships with Shopify, Walmart and PayPal, a quiet transformation is underway.…

Executive Viewpoints February 3
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PVH Deploys OpenAI to Amplify Calvin Klein and Tommy Hilfiger Brands

PVH Corp. has partnered with OpenAI to co-create custom AI capabilities that will be embedded in PVH’s data-…

News January 28
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Microsoft has launched checkout in its AI assistant Copilot.

Etsy, Shopify Among Early Partners for Microsoft’s Copilot Checkout

Microsoft is following ChatGPT’s lead with the debut of checkout capabilities in its AI-powered assistant Copilot. Among the…

News January 9
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2026 Predictions: The Promises (and Perils) of AI

We’ve held off on discussing AI as long as we could, but we’re only human. It was the…

Features January 8
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The AI Shopping Revolution is Here. Retailers have Three Choices.

ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI…

Executive Viewpoints January 5
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