Smartphones And Social Media Encourage Boost In Back-To-School Purchases
Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…
Features August 17
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Starbucks/Square Agreement Helps Spur Local Business Growth
Expensive interchange fees associated with credit/debit card payment processing, cumbersome merchant application procedures and mandatory credit checks are…
News August 16Finding The Best Workforce BalanceBy Debbie Hauss Last week I attended an event sponsored by Workforce Insight and…
Executive Viewpoints August 1410 Trends Impacting Back-To-School Spending In 2012 [Infographic]
Since 2003, online shopping has quadrupled for back-to-school (BTS), according to NRF’s Back-To-School Shopping report. In 2012, most…
Executive Viewpoints August 14Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies
This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and…
Features August 13Analyzing User Content Consumption Patterns To Improve Marketing Efforts
Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century…
Executive Viewpoints August 13Bringing Shoppers Back From The Brink By Blunting Mobile’s Showrooming Effect
It may not provoke the same fear that the Jaws theme induces, but for marketers and retailers, a…
Executive Viewpoints August 13Genius Customer Engagement Platform Integrates New Payment And Loyalty Options
Recent developments in the payment space confirm the U.S. shift to Europay, MasterCard and Visa (EMV) and Near…
News August 13Hearsay Social Teams With Foursquare To Power Local-Social Marketing
Hearsay Social announced that it will support foursquare features such as check-ins, mayorship, tips and more. The platform…
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