‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers
By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…
Features July 29
Latest In: Retail ThinkTank: Shopper Marketing & CX (2022)
How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked…
Features July 26
How Data Security Shifts are Driving New Marketing Mandates
Data privacy has come into sharper focus over the past year thanks to new state legislation and federal…
News July 21
Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX
Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new…
News July 20
Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as…
Features July 14
Could ThirdLove-Kit Undergarments Combo Become an Intimates Powerhouse?
ThirdLove has had a busy year. The digitally native intimates and lifestyle brand re-entered brick-and-mortar retail and launched…
News July 11
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature
Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…
News June 8Top Stories
