Amazon Places Sponsored Products on Third-Party Sites Including Pinterest, Buzzfeed and Hearst
Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com.…
News August 17
Latest In: retail media
Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…
Features July 19
2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement
“The debate is over — retail media is now almost universally recognized as one of the most effective…
Features June 27
Cooler Screens Sues Walgreens for Ending Smart Door Agreement
In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology,…
News June 9
Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio
Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail…
News June 8
Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix
The growth of retail media shows no sign of slowing, as established players announce new expansions and new…
News May 24
Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart
As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG…
News May 5
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 1
Yahoo’s New Partnership will Enable Shoppable Retail Ads
Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its…
News April 27Top Stories
