‘New to Brand’ is Retail Media’s Superpower Metric
In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…
Executive Viewpoints May 26
Latest In: retail media networks
Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix
The growth of retail media shows no sign of slowing, as established players announce new expansions and new…
News May 24
Is Retail Media the New Walled Garden and is that a Bad Thing?
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled…
Executive Viewpoints May 16
Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart
As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG…
News May 5
It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic…
Executive Viewpoints May 5
Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs
Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may…
Executive Viewpoints May 4
Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns
Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands…
News April 25
Disney and Kroger Collaborate on Streaming Retail Media Push
Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming…
News April 19
Building a Retail Media Business that Stands the Test of Time
Retail media is one of the fastest-growing channels in the digital advertising space. In the U.S. market, 2023…
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