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Latest In: retail media networks

B&Q Brico Depot carrefour Castorama CitrusAd Kingfisher Koctas Publicis Groupe retail media retail media networks screwfix tradepoint Unlimitail
B&Q will be the first Kingfisher banner to have retail media capabilities outside of France.

European Home Improvement Giant Kingfisher to Add Retail Media Capabilities Across 6 Banners

European home improvement conglomerate Kingfisher — parent company of Screwfix, B&Q, Castorama, Brico Dépôt, TradePoint and Koçtaş —…

News December 19
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Ulta is testing out smart vending machines to offer in-store sampling.

Ulta to Pilot In-Store Sampling and Advertising Tech

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling…

News October 25
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Retail TouchPoints was onsite at Advertising Week NY to bring you the top takeaways from the biggest names in media, marketing and advertising.

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…

Features October 24
digital OOH Hy-Vee in-store retail media in-store technology Redmedia retail media networks Samsung
Hy-Vee is partnering with Samsung to help brand partners market via Connected TVs, Direct Out-of-Home (OOH) advertising and in-store displays.

Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…

News October 13
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Hy-Vee RedMedia is designed to be a full-scale retail media network that helps brands connect with customer base across platforms.

Hy-Vee Launches New Retail Media Network

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia, which is…

News September 26
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Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the…

Executive Viewpoints September 25
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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…

News September 19
advertising measurement iab media measurement Media Rating Council retail media retail media networks
The IAB has released an initial draft of its retail media measurement standards.

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…

News September 13
Amazon Crealytics Executive Q&A Featured retail media retail media networks Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) sponsored product ads sponsored products third-party marketplaces
Retailers need to be prepared to offer a significant amount of "shelf space" to ads if they want to have successful retail media offerings.

Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’

Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…

Features July 19
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