Ulta to Pilot In-Store Sampling and Advertising Tech
Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling…
News October 25
Latest In: retail media networks
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…
News October 13
Hy-Vee Launches New Retail Media Network
Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia, which is…
News September 26
Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
Instacart’s Long-Awaited IPO Values Company at $10 Billion
Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…
News September 19
As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…
News September 13
Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…
Features July 19
Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio
Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail…
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