Redmedia

GoodRx Partners with Hy-Vee to Enhance Online Prescription Shopping

GoodRx has streamlined the online prescription purchase process, launching the experience with employee-owned Midwestern supermarket retailer Hy-Vee. When a customer searching for…

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration…

Hy-Vee Ramps up In-Store Retail Media Offering with Grocery TV Partnership

Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia, through a new partnership with in-store retail media solution…

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee…

Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.