How Retailers and Brands are Winning on Reddit
As shoppers increasingly favor candid community advice over polished ads, retailers are using authentic engagement and new commerce…
Features May 28As shoppers increasingly favor candid community advice over polished ads, retailers are using authentic engagement and new commerce…
Features May 28Data requirements for being found by an agentic commerce search go far beyond having the right basic product…
Features May 19We’ve held off on discussing AI as long as we could, but we’re only human. It was the…
Features January 8The Times Square ball has dropped, the champagne has gone flat and the New Year’s resolutions are…wavering, but…
Features January 6Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence,…
Features June 18With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices…
News September 20Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28