Latest In: razorfish

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Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…

Executive Viewpoints October 30
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Why Emotion is the Most Important Customer Experience Metric

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle…

Executive Viewpoints January 21
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Experts from GWI, McCrindle, MG2 and Razorfish offered their insights and analysis on what Gen Alpha really wants from brands.

3 Keys to Creating Experiences that Gen Alpha Loves

Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history,…

Features March 4
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Experts Discuss Mobile Growth, Impact Of Apple Product Marketing On Luxury Retail

Luxury and other upscale brands can learn from the Apple marketing techniques and innovative products that have impacted…

News November 14
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Retail TouchPoints Q&A with Pehr Luedtke, CEO, PowerReviews

The power of word-of-mouth is clear in retail. As a matter of fact, 61% of people rely on…

News May 6
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