Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric
Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with…
Executive Viewpoints July 16
Latest In: promotions
Target Expands Annual Sale To 2 Days, Vying With Amazon Prime Day
Target is fighting back against the expanded Amazon Prime Day by stretching its own shopping holiday to cover…
News June 26#RIC19: Why Orvis Cut Flash Sale Frequency In Half
The question of when and how to use promotions for maximum impact was the hot topic at the…
News May 9
Star Micronics Enables Promotion Campaigns Printed On Receipts
Star Micronics, a manufacturer of mobile, POS and customer engagement technologies, has launched PromoPRNT, a tool that lets…
News March 7RTP Editors Share Takeaways From Price And Promotions Special Report
Last week, Retail TouchPoints published Price and Promotion Wars: How To Avoid A Race To The Bottom, illustrating…
Executive Viewpoints September 5Zulily Thrill Week Promotion Encourages Daily Browsing Habit
With a business model centered around offering 72-hour deals, zulily faced a challenge in coming up with a…
News July 27Build-A-Bear Closes Stores Early After Unprecedented Response To Promotion
Proving that it’s possible for a promotion to be too successful, Build-A-Bear Workshop’s “Pay Your Age Day” discount,…
News July 16
5 Best Payments Solutions For Pop-Up Shops
Who doesn’t love a pop-up shop? The quirky, short-term retail stores are on the upswing as of late,…
Executive Viewpoints May 17Shoppers Weigh In On Pricing And Promotional Strategies: What You’re Doing Right And Wrong, And What You SHOULD Be Doing
By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on,…
Executive Viewpoints April 6Top Stories
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