Study: Expect Deep Holiday Promotions As Shoppers Seek Value, Seasonal Spending Shifts Earlier
Although 48% of shoppers say they search for a particular brand when they begin an online shopping journey,…
Features November 20
Latest In: promotions
BRP Study: 86% Of Retailers Offer Omnichannel Price Consistency, But How Well?
With 87% of shoppers having some expectation of a personalized, consistent experience across channels, it’s obvious that retailers…
News October 30
RevTrax Adds AI Capabilities To Help Retailers Optimize Promotions
RevTrax, an offer management platform for e-Commerce sites, has added machine learning and AI capabilities to its offering…
News August 29
Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric
Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with…
Executive Viewpoints July 16Target Expands Annual Sale To 2 Days, Vying With Amazon Prime Day
Target is fighting back against the expanded Amazon Prime Day by stretching its own shopping holiday to cover…
News June 26#RIC19: Why Orvis Cut Flash Sale Frequency In Half
The question of when and how to use promotions for maximum impact was the hot topic at the…
News May 9
Star Micronics Enables Promotion Campaigns Printed On Receipts
Star Micronics, a manufacturer of mobile, POS and customer engagement technologies, has launched PromoPRNT, a tool that lets…
News March 7RTP Editors Share Takeaways From Price And Promotions Special Report
Last week, Retail TouchPoints published Price and Promotion Wars: How To Avoid A Race To The Bottom, illustrating…
Executive Viewpoints September 5Zulily Thrill Week Promotion Encourages Daily Browsing Habit
With a business model centered around offering 72-hour deals, zulily faced a challenge in coming up with a…
News July 27Top Stories
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