How Poshmark’s In-Person Events Drive Livestreaming Results
Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences.…
Features December 20
Latest In: poshmark
From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari
Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers…
Executive Viewpoints December 2
UPDATE: Poshmark Walks Back Fee Structure Overhaul
[Update as of 10/22/24]: Less than a month after Poshmark unveiled a new fee structure to improve customer…
News October 22
Poshmark Streamlines Coachtopia Product Resale with Digital ID Integration
Coachtopia, the Coach sub-brand dedicated to circularity in fashion, has partnered with resale marketplace Poshmark and digital ID…
News September 19
Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands…
Features August 20
Poshmark Turns Livestreams into Community Selling Events with New Live Posh Parties
Poshmark has introduced Posh Party Live, daily events that will each be merchandised to a unique theme such…
News June 13
How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month
Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are…
News April 4
Resale Aggregator Platform Beni Debuts iOS App, Adds Poshmark, ThredUp and More
Resale search engine Beni announced a series of new partnerships with top brands, including Poshmark, ThredUp and Patagonia,…
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