How Much Should Retailers Base Personalization Campaigns On Gender?
In today’s personalization-driven retail environment, merchants have to pull out every stop imaginable to keep the consumer’s attention…
Executive Viewpoints April 13
Latest In: personalization
Retail Success In The ‘Era Of I’
Retailers know that they need to be focused on pleasing the individual in order to be successful in…
Features April 10
Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5Reflektion Partner Program Powers E-Commerce Personalization
Personalization platform provider Reflektion has launched its Integrated Partner Program, which includes e-Commerce platforms Magento, Demandware, Netsuite and…
News March 31
What Retailers Can Learn From Netflix In 5 Easy Lessons
Since its inception in 1997, Netflix has implemented a number of disruptive business practices and innovative approaches to…
Features March 29Toy Retailers Take Note: 3 Top Trends From Toy Fair 2016
By Cydni Tetro, White Clouds Much like virtually every modern industry, the toy business is now in the…
Executive Viewpoints March 28
Accenture Survey: Retailers Still Playing “Catch-Up” With Mobile Customer Expectations
The number of on-the-go mobile consumers increased by a healthy 10% from 2014 to 2015, and retailers have…
News March 24
#CCSeries Webinars Chart Roadmap To Retail’s Future
In the fast-changing world of retail, the future is never very far away, and preparing for it is…
Features March 22Personalization And Speed Drive Retail’s Future
By Stacy Krusch, Marketing Consultant While consumer spending is holding steady, there is a structural change in the…
Executive Viewpoints March 21Top Stories
