Latest In: persona

The INFORM Act Curbs Online Fraud, Poses Business and Tech Challenges

The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers Act, which went into effect in late…

Executive Viewpoints August 22

Blueocean Persona Helps Bolster Segmentation Efforts

Organizations still face challenges when trying to identify and understand their digital consumers. Despite having access to consumer…

News April 6