paid media

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite…

CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers…

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