More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers
While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that…
Features September 20
Latest In: outdoor gear
Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program
Eddie Bauer is following the lead of other top retailers and getting into the rental business with the…
News July 15REI, Coozie Outdoors Turn Emphasis To Outdoor Gear Rentals
Two retailers are taking fresh approaches to the outdoor goods market with rental services. REI Co-Op is significantly…
News April 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
REI Upgrades Used Gear Site
REI has revamped its web site for used outdoor gear, adding new brands and more product categories as…
News August 22REI Puts $1.6 Million Toward ‘Rewilding’ 5 Big Cities
REI will improve access to outdoor recreation through a $603,000 investment that will improve wilderness areas near five cities:…
News June 25
Backcountry.com Taps Live Chat To Build One-To-One Relationships With Customers
As consumers become more savvy and comfortable browsing and buying online, they’re relying less on call centers and…
Features January 2Dick’s Sporting Goods Optimizes Assortment Planning With JDA Software
Today’s web- and mobile-enabled shoppers are demanding more relevant and customized brand choices. From marketing channels and messaging…
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