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Claire's Decentraland Featured Gen Zalpha immersive worlds in-store activations metaverse OOH Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) Roblox ShimmerVille
Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

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