Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending
When it comes to marketing, long gone are the days of a business sending out a homogeneous message…
Executive Viewpoints August 23When it comes to marketing, long gone are the days of a business sending out a homogeneous message…
Executive Viewpoints August 23Macy’s has appointed Richard A. Lennox as its new Chief Marketing Officer, effective Sept. 15, 2016. Lennox will…
News August 19The impact of the digital economy has created challenges for all CEOs, particularly for those in the retail…
Executive Viewpoints August 16Every retailer is grappling with the challenge of how best to create a seamless omnichannel presence. As the…
Executive Viewpoints August 16Innovation is as integral to a company’s growth as finance or operations, but what drives real innovation in…
Executive Viewpoints August 9Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds…
Executive Viewpoints August 2For the 10th consecutive year, Ace Hardware ranked “Highest in Customer Satisfaction among Home Improvement Retail Stores,” according…
Features July 25The Yankee Candle Company has selected a range of Aptos retail solutions in the cloud — including Aptos…
News July 19By Matt Parsons, PowerReviews There’s no denying that mobile devices have transformed the way we shop. With mobile…
Executive Viewpoints July 15