Latest In: omer artun

Discounting Isn’t The Way Through COVID-19 — And Other Retail Truths

The global pandemic has impacted every person, brand and industry. As businesses, in particular retailers, adjust to this…

Executive Viewpoints May 6

Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need

Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…

Executive Viewpoints May 13